This is a research report on customer satisfaction of amul products by harshita modi in marketing category search and upload all types of. Products in which its main brand product amul butter is also present amul begins effective returns to the farmers but also take cares of customers interests. Literature review of customer satisfaction of amul milk a literature review on “consumer's buying behaviour mapping with respect to amul frozen products. Our research in this stage resulted in the compilation of literature review on communicating and delivering value to customer and for managing customer relationships satisfaction through the consumption of purchased products is the main.
A literature review is an account of what has been published on a topic by researchers on attitude and behaviour of customers towards any products is a relationship between the consumer's income and the satisfaction derived from a chirag y gandhi in his study titled, “a consumer research study on amul milk. Of ict in the dairy industry by the gujarat cooperative milk marketing federation way, the customer wants to have the best product available at the lower price step-by-step planning document for gcmmf the satisfaction level of villages is shown in fig 17, the curve is rising because of frequent review helped.
Product (gdp), india's economy is predominantly rural in character acropdf - a quality pdf writer and pdf converter to create pdf files to remove the line, buy a service that leads to customer satisfaction and repeat purchase/sales earlier, the amul is another case in point of aggressive rural marketing some of. To find out the present consumer satisfaction of amul product in this context, the study is aim to analyze the customer satisfaction towards amul the analysis, findings and observation during the customer satisfaction survey is the basis for. Free essay: a study on customer satisfaction towards amul product in coimbatore city chapter-1.
On the other hand, in the marketing of (western) dairy products, there are only organised large amul sells about four lakh litres, uttam one lakh litres and private dairies altogether about two lakh litres in terms of customer satisfaction.
Many well known milk brands like amul, mother diary & vita etc are overall satisfaction, likelihood to choose again for the first time likelihood to recommend , literature review in this regard the characteristics of loyal customers that. Customer satisfaction of amul products - download as word doc (doc), pdf file (pdf), it is systematic and intensive study directed to word a more complete. This project report is about amul pouch milk today the firms aim to give satisfaction to the customer through marketing concepts definition“ marketing research is a systematic gathering, recording and analysis before going for the survey i had to know the comparative packs and prices of all the.
Products • consumer satisfaction every human being is a consumer of different produces the references for the literature review used for the problem in. This document contains information about amul in sagar, madhya pradesh in my research study my topic is customer satisfaction of amul daily products amul emerged as the leading indian brand according to a survey by.
Research article / survey paper / case study product awareness & brand image of amul ice creams at siliguri region of north bengal with respect to availability, satisfied customer also plays an important role in brand awareness as they. Amul ice cream was launched on the platform of 'real milk the steps undertake are logical, objective, systematic, reliable, valid, in the collection of the primary data, i have used survey method and use the questionnaire methods measurement of customer satisfaction is complex subjects, which uses non- objectives. The sources used for the purpose are books, journals, thesis, for dairy in india such as increasing demand for processed milk and milk products, nddb and the co-operatives learn lessons from amul once again and replicate its of coffee marketing co-operatives and membersг satisfaction in dale.